Berns Communications Group Expands Retail Advisory Services, Rebrands as Berns & Co.

NEW YORK--(BUSINESS WIRE)--Berns Communications Group, a strategic communications firm with more than 20 years of experience, today announced the expansion of its advisory services and that it has rebranded as Berns & Co. The move reflects the firm’s evolution beyond traditional public relations and strategic communications into a broader advisory platform supporting brands and technology companies navigating a rapidly evolving consumer landscape.

In addition to offering strategic communications, executive thought leadership and media relations, the firm has expanded its services to include custom generational research, curated B2B events and experiences, corporate content hubs, executive social media support, and paid media strategy. These new services leverage insights and relationships from Berns & Co.’s proprietary communities—including the Retail Influencer Network, The Z Suite and The DealmakeHers—to help clients accelerate partnerships, inform strategy and drive measurable growth.

“In this environment, strong relationships and trusted communities matter more than ever, and our new name reflects our evolution into a network-driven advisory firm built to help brands and senior executives connect, adapt and lead through change,” said Stacy Berns, founder and President of Berns & Co. “PR and communications remain core to our business, but as the consumer landscape is reshaped by AI and new generational behaviors, we’ve broadened our advisory offering with our communities at the center.”

Today, Berns & Co. operates a growing ecosystem of communities that sit at the center of its advisory approach, including:

• The Retail Influencer Network, a trusted community shaping how brands connect with consumers and culture.
• The Z Suite, a next-generation leadership network delivering timely insights into Gen Z perspectives, behaviors and emerging trends.
• The DealmakeHers, a network of women leaders driving opportunity and growth across the consumer and retail industries.

These communities provide Berns & Co. with real-world insight into shifting behaviors, cultural signals and market dynamics—enabling the firm to deliver advisory services rooted in relevance, trust and measurable impact.

Berns & Co. also announced a number of internal promotions that reflect the company’s expanded services platform. Danielle Poggi and Alissa Heumann have been promoted to Managing Director and Nicole Sutherland has been promoted to Senior Account Executive.

Berns & Co.’s Expanded Advisory Services

The company’s expanded advisory services include:

• Custom generational research informed by proprietary network insights.
• Curated B2B events and experiences designed to foster brand partnerships and collaborations.
• Corporate content hubs that centralize owned content, thought leadership and storytelling.
• Executive social media support to strengthen leadership visibility and credibility on LinkedIn.
• Paid media strategy and amplification informed by performance data and measurement.

About Berns & Co.

Berns & Co. is a strategic communications and advisory firm and community-focused platform connecting the most influential voices in the retail, technology and consumer spaces through its ecosystem of business networks and bespoke events. Through its flagship communities—the Retail Influencer Network, The Z Suite and The DealmakeHers—and its Berns Communications Group services division, Berns & Co. shapes conversations, builds partnerships, and accelerates growth and innovation. Founded in 2002, the company is headquartered in New York City, with satellite offices in San Francisco and Lisbon.

For more information, visit BernsandCo.com and sign up for our weekly newsletter here.