Yottaa Expands Web Performance Cloud with Hybrid RUM, Introducing Real-World Performance Intelligence for AI-Driven Development

WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, the leading all-in-one website performance solution for eCommerce companies, today announced a major enhancement to Yottaa Web Performance Cloud, delivering next-generation performance intelligence powered by Hybrid Real User Monitoring (RUM). The expanded platform unifies browser, edge, and origin visibility while introducing analytics that provide real-world performance feedback to both developers and AI systems, helping digital commerce teams turn performance data into actionable insights.

Teams need telemetry that measures real shopper impact in the moment...so AI-assisted development cycles can safely accelerate.

Share

Today’s digital commerce teams face rising complexity, with data fragmented across systems, making it difficult to track what’s real and relevant. Most analytics tools only surface part of the picture, leaving blind spots between development, deployment, and real-world user experience. Yottaa’s latest release addresses this challenge, giving teams a complete, real-time understanding of performance.

“As AI becomes part of front-end development, the bottleneck shifts from writing code to validating outcomes,” said Darin Archer, Chief Product Officer at Yottaa. “In this new model, production becomes the ultimate test harness. Teams need telemetry that measures real shopper impact in the moment—not hours later in dashboards—so AI-assisted development cycles can safely accelerate.”

A Unified Performance Foundation for Modern Commerce

At the core of these enhancements is Yottaa’s Hybrid RUM architecture, which captures performance telemetry across browser, edge, and origin layers, including traffic often missed by traditional client-side monitoring. This unified approach gives teams a clearer view of where issues begin and how they impact shoppers, and includes improved visibility into soft navigations alongside traditional page loads.

The update strengthens Core Web Vitals and third-party application diagnostics, bringing them together in a streamlined analytics experience that helps engineering, eCommerce, and marketing teams quickly understand what’s happening and take action on complex performance data.

AI-Powered Insights with YoBot

To make these insights even more accessible, Yottaa has relaunched YoBot – its automated performance assistant – with generative AI capabilities. Teams can now ask questions in plain language and receive instant, data-backed answers grounded in real user experience, reducing investigation time from hours to seconds.

“Our latest Web Performance Cloud enhancements reflect a broader shift in how retailers operate,” said Carlos Famadas, President of Yottaa. “As AI becomes embedded into daily workflows, performance insights need to be accurate and accessible, not locked behind specialized tools. Paired with our groundbreaking MCP Server, the new and improved YoBot is focused on turning performance data into answers teams can rely on, helping both technical and commercial teams align quickly and make smarter decisions as commerce continues to evolve.”

Learn more about Yottaa Web Performance Cloud, powered by Hybrid RUM, at yottaa.com/web-performance-cloud.

About Yottaa
Yottaa empowers digital teams to unlock revenue with faster, more reliable storefronts through strategic consulting, fully managed services, and self-serve performance software. From site code and third-party app optimization to infrastructure and security management, Yottaa gives brands the visibility and control they need to turn site performance into a growth driver. Trusted by over 1,500 leading brands and retailers, Yottaa delivers measurable improvements in speed, engagement, and conversions. Learn more at yottaa.com.