Sports News

SANTA MONICA, Calif. & NEW YORK--(BUSINESS WIRE)--TKO Group Holdings, Inc. (NYSE: TKO) today announced a comprehensive multiyear partnership with FRE® Nicotine Pouches (NYSE: TPB), a leading pouch brand designed by users for users. The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (NYSE: FUBO) today unveiled a major upgrade to its iOS and Android apps, powered by its proprietary AI technology, to optimize the sports streaming experience for fans wherever they are. Recognizing that sports fans aren’t always at home, and that they check their phones often for game updates, Fubo’s enhanced mobile apps now deliver quick hits of moments that matter in addition to full video. Watch a demo of Fubo’s upgraded mobile app here. Sports fans ca...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--NBA Superstar James Harden Partners With Utopai Studios for AI Animated Short Celebrating His Legendary Beard...

NEW YORK--(BUSINESS WIRE)--As excitement builds for the FIFA World Cup 2026™, Total Wireless is taking an unexpected, community-first approach to connecting fans with one of the biggest sporting events in the world. Rather than relying on traditional giveaways, the brand is turning everyday neighborhood spaces into opportunities for discovery. Across major host cities — including New York, Miami, Houston, and Los Angeles — Total Wireless is posting street flyers designed to look like ordinary c...

HONG KONG--(BUSINESS WIRE)--The Asian University Basketball League (AUBL), Asia’s premier pan-regional intercollegiate basketball league, today announced the closing of its Series A funding round. The round was led by Blue Pool Capital, the family office of Alibaba co-founder and Brooklyn Nets owner Joe Tsai, building on his seed-round investment last May. Prominent new investors included Avenue Capital Group, led by Marc Lasry, former co-owner of the Milwaukee Bucks; Nan Fung Group, a leading...

NEW YORK--(BUSINESS WIRE)--Genius Sports Limited (“Genius Sports”) (NYSE:GENI), a global leader in real-time sports data, today announced the appointment of Tony Marlow as Chief Marketing Officer. Marlow joins the executive team to lead global marketing, communications, and brand strategy as the company continues to expand its role powering the ecosystem connecting sports, betting, media, and advertising. “We are the operating system of sport, with the infrastructure to create value across ever...

NEW YORK--(BUSINESS WIRE)--Global Citizen announces Global Citizen NOW, the impact summit to end extreme poverty, is returning to New York City for its fifth year...

SAN FRANCISCO & MADRID--(BUSINESS WIRE)--Fastly (NASDAQ: FSLY), a leader in global edge cloud platforms, and LALIGA, Spain’s Professional Football Association, today announced they have teamed up to develop technical solutions to address the illegal streaming of live sports, with special focus on LALIGA’s matches. With LALIGA estimating that piracy costs its clubs between $700-$800 million (€600-€700 million) each year, the two companies are collaborating on a joint anti-piracy innovation proje...

AUGUSTA, Ga.--(BUSINESS WIRE)--As Club Magnolia enters its 19th year of golf tournament hospitality in Augusta, the 2026 season introduces a refined lineup of new culinary experiences, lifestyle activations, and signature programming designed to elevate the club’s immersive, all-inclusive experience for members and guests. Memberships for Club Magnolia’s private hospitality are available to patrons, guests, and groups, whether attending the tournament or not—positioning it as a premier destinat...

--(BUSINESS WIRE)--The FIFA World Cup 2026™ Trophy Tour by Coca-Cola: WHAT: The FIFA World Cup 2026™ Trophy Tour by Coca-Cola is bringing the most coveted prize in fútbol to St. Louis, Missouri. As a long-standing partner of FIFA, Coca-Cola is proud to give fans across the globe the once-in-a-lifetime opportunity to see the original FIFA World Cup Trophy, the most coveted trophy in the world, up close ahead of the highly anticipated FIFA World Cup 2026™. FIFA World Cup 2026™ is set to be the bi...