Press Release ROI & Measurment Resources

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize your strategies, and demonstrate the value of your efforts.
Blog

What Is Earned Media? Why It Matters for Trust, Visibility, and Brand Authority

Learn how earned media helps organizations build trust, strengthen brand authority, and increase visibility by securing credible third-party coverage that audiences, journalists, search engines, and AI tools value.
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Guides

The Modern PR Toolkit: A Practical Guide to AI PR Automation

Blog

Top 10 PR and IR Trends and Predictions for 2026

Guides

Business Wire’s Q4 Holiday PR Playbook

Blog

How to Track Inbound Traffic from a Press Release

Blog

The New BusinessWire.com: A Smarter, Faster Way to Discover News

Blog

From Click to ROI: Tips for Links in Your Press Release

Blog

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Webinars

Mastering Investor Relations Communications

Business Wire Blog Post: Leveraging Data to Amplify the Reach and Impact of Press Releases
Blog

Leveraging Data to Amplify the Reach and Impact of Press Releases

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Blog

Measuring the Success and ROI of Your Press Releases

Blog

AI in the Black Community

Blog

Four Ways to Track PR Success During Conference Season

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