Business Wire’s Top 10 Blog Posts of 2025, Plus What to Remember for 2026 and Beyond
News discovery is no longer linear, and neither is the role of the press release. As AI-driven search, platform algorithms, and audience expectations continue to evolve, communicators are adapting how they craft, distribute, and measure the performance of their news.
To help frame what matters most in 2026, we’re revisiting Business Wire’s top-performing blog posts from 2025, ranked by total views. Each reflects a key shift shaping public relations, investor relations, and communications today, and signals where teams should focus next.
Explore the posts below to get the full story.
1. How to Optimize Press Releases for SEO, AEO, and AI Discovery
Press releases now operate in a new reality: they’re no longer written solely for journalists. Search engines and AI tools actively read, interpret, and summarize press releases, shaping how information is discovered and presented. Structure, formatting, and language choices play a direct role in visibility across both traditional search results and AI-generated answers. Elements such as clear headlines, informative subheadlines, and Business Wire’s Release Summary feature help machines quickly grasp context and intent. The takeaway? Clear structure, plain language, and strong summaries help your news surface accurately.
Remember for 2026
Write press releases for humans first, but structure them so machines can easily understand and trust your message. SEO and AI optimization go hand in hand.
2. How to Maximize Black Friday & Cyber Monday Press Release Visibility
Timing still matters. When inboxes and feeds overflow during peak retail moments, visibility depends on preparation, relevance, and smart distribution choices. Planning announcements well in advance and aligning messaging with what consumers and journalists are actively searching for increases the odds of being seen and covered. Thoughtful targeting and clear news angles help brands cut through even the noisiest cycles. Organizations that plan early and align announcements with real audience intent are far more likely to stand out.
Remember for 2026
Seasonal moments reward proactive storytelling. Don’t wait until the rush! Plan your press releases well ahead of high-traffic periods.
3. AI, GEO, and AEO: How Emerging Search Models Are Transforming Press Release Strategy
As AI-generated responses become more common, this article helped demystify emerging concepts like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). This post underscored that AI engines favor content that is factual, well-organized, and easy to cite. The key message was clear: press releases that clearly answer “who, what, why, and why it matters” are more likely to appear in AI-powered summaries.
Remember for 2026
Visibility isn’t just about ranking. It’s about being cited and referenced by AI tools people trust.
4. How Algorithms Are Reshaping News Visibility
Algorithms across search engines, social platforms, and news aggregators increasingly determine what content gets seen. Consistency, credibility, and clarity deliver long-term value in this environment, as authoritative sources with structured, verifiable information are rewarded over time. When written and distributed strategically, press releases provide the reliable signals that algorithms are designed to surface. The core takeaway: earned media fundamentals still matter in an algorithm-driven world.
Remember for 2026
Algorithms prioritize reliable, well-structured information, making press releases one of the most valuable content sources available.
5. AI Tools for Public Relations: What’s Helpful (and What’s Not)
With AI tools now everywhere, practical use cases matter more than hype. AI can support research, drafting, and ideation, but it shouldn’t replace strategy or human judgment. Used thoughtfully, it adds value, while clear guardrails help avoid common pitfalls. Because AI lacks context, judgment, and accountability, human oversight remains essential. Positioned as a productivity enhancer rather than a replacement, AI enables PR teams to work smarter without sacrificing quality.
Remember for 2026
Use AI as an assistant, not an autopilot. The strongest PR teams combine technology with experience and storytelling.
6. A Fresh Look for the Business Wire Website
Business Wire launched a refreshed website in March 2025 with a focus on improving usability, accessibility, and news discovery. Updates include improved navigation, cleaner layouts, and enhanced search functionality, making it easier for users to find and engage with news. The redesign also supports the technologies that index and surface content, ensuring information is accurately discovered and presented. Revisit this article for a closer look at what changed and why it matters.
Remember for 2026
User experience is essential. Clear navigation and trustworthy presentation help audiences find what they need faster.
7. AI in Investor Relations: Opportunities, Risks, and Best Practices
Business Wire client and IR consulting expert Evan Pondel examines the growing role of AI in analysis and communication, pairing optimism with an important reminder: accuracy, compliance, and transparency can’t be compromised. AI can support efficiency across areas such as data analysis and content preparation, but overreliance introduces real risk. Regulatory scrutiny, disclosure accuracy, and consistency remain non-negotiable, especially in high-stakes communications. By balancing innovation with caution, this perspective offers a practical framework for evaluating AI tools responsibly.
Remember for 2026
In IR, trust is everything. AI should support clear, compliant communication, not complicate it.
8. Why Your Newsroom Should Be the Source of Record for SEO, AEO, and GEO
Owned channels play a critical role in an increasingly diverse media environment. A well-maintained newsroom provides search engines, journalists, and AI models with a reliable source of accurate, up-to-date information. Consistent formatting, clear metadata, and timely updates strengthen a newsroom’s authority and trustworthiness. Relying too heavily on third-party platforms risks ceding control over brand narratives. In a sea of automated answers, ownership and accuracy are powerful competitive advantages.
Remember for 2026
Your newsroom isn’t just an archive. It’s a strategic visibility asset.
9. Redefining Visibility: Key Takeaways from PRSA ICON 2025
ICON 2025 highlighted a changing definition of success in communications. Conversations and presentations focused on trust, measurement, and the limits of vanity metrics. Explore the Business Wire team’s takeaways and how communicators are moving beyond impressions toward credibility, clarity, and lasting impact.
Remember for 2026
When it comes to visibility for your news, focus on being found where it counts.
10. How to Write and Distribute a Gift Guide Press Release
Rounding out the list, practical guidance continued to resonate. Gift guides remain a powerful way to earn coverage when they’re timely, relevant, and easy for media to use. Effective approaches include clear product descriptions, strong visuals, and thoughtful distribution timing, while avoiding common pitfalls like overcrowding releases or muddying the news angle. By prioritizing the needs of journalists and editors, these best practices drive engagement well beyond the holiday season.
Remember for 2026
Make journalists’ jobs easier with clear angles, strong visuals, and thoughtful distribution.
Honorable Mentions
Two additional posts gained strong traction and are worth bookmarking:
- How Press Release Distribution and Targeting Strategy Impacts Results: A reminder that where and how you distribute your news is just as important as what you say.
- Why Issuing Multiple Press Releases Each Year Builds Visibility Over Time: Consistency builds credibility. Regular press release distribution helps reinforce trust with media, audiences, and search engines.
What’s Next for Press Releases?
If 2025 taught us anything, it’s that press releases are evolving, but their role as trusted, authoritative sources remains strong. Clear writing, strategic distribution, and an understanding of how AI and search engines surface content will continue to drive visibility in 2026 and beyond.
Missed one of these posts? Now’s the perfect time to click through and catch up.
