-

The Hunt is Over! KRISPY KREME® is Filling Baskets with Egg-cellent New Easter Doughnuts

Beginning March 24, guests can hop to Krispy Kreme for spring treats that deliver fun and a little joy in every bite

original Beginning March 24, guests can hop to Krispy Kreme for spring treats that deliver fun and a little joy in every bite

Beginning March 24, guests can hop to Krispy Kreme for spring treats that deliver fun and a little joy in every bite

CHARLOTTE, N.C.--(BUSINESS WIRE)--Your hunt for the perfect Easter treats ends here! Krispy Kreme® is introducing a new Easter Basket Collection packed with playful, flavorful doughnuts you’ll want to grab fast — and share even faster.

Available beginning Tuesday, March 24 for a limited time at participating Krispy Kreme shops across the U.S., Krispy Kreme’s Easter Basket Collection features three new, egg-citing doughnuts that bring spring sweetness to life:

  • Easter Egg Basket Doughnut – an Original Glazed® doughnut piped with vanilla flavored buttercreme, dipped in decorative sugar, and topped with an Easter egg sugar piece.
  • Strawberry Egg Doughnut – an unglazed shell doughnut filled with white Kreme™, dipped in strawberry flavored icing with decorative vanilla flavored icing drizzles.
  • Baby Chick Doughnut – an Original Glazed® doughnut dipped in vanilla flavored icing decorated with a baby chick sugar piece.

“This Easter, we’re serving up new treats alongside classics fans love,” said Alison Holder, Krispy Kreme Chief Brand and Product Officer. “Grab a box, load up your basket, and make every egg hunt and gathering with family and friends just a little sweeter.”

Krispy Kreme’s Easter Basket Collection will be available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy some of the Easter Basket doughnuts in a Krispy Kreme six-pack delivered to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a U.S. shop or retailer near you.

Share how you’re hopping into spring with Krispy Kreme’s new Easter Basket Collection by using #KrispyKreme and tagging @krispykreme on social media. Learn more about the limited time offer by visiting www.krispykreme.com/promos/easter.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at KrispyKreme.com and follow us on social: X, Instagram and Facebook.

Category: Brand News

Contacts

Liv Rockett
Liv.Rockett@omc.com

Industry:

Krispy Kreme

NASDAQ:DNUT
Release Versions
English

Contacts

Liv Rockett
Liv.Rockett@omc.com

More News From Krispy Kreme

KRISPY KREME® Celebrates 'Malcolm in the Middle' Return with Exclusive Specialty Pack

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® will make the “middle” a little sweeter this weekend for fans tuning into their favorite “imperfectly perfect” family sitcom 20 years later: “Malcolm in the Middle: Life’s Still Unfair.” Available Friday through Sunday (April 10-12) at participating shops across the U.S, Krispy Kreme’s Malcolm in the Middle Mix Pack features 10 Original Glazed® Doughnuts surrounding 10 Original Glazed® Doughnut Dots and 10 Sprinkle Doughnut Dots “in the middle.” T...

KRISPY KREME® Releases Its Sweetest Spring Doughnut Drop Yet

CHARLOTTE, N.C.--(BUSINESS WIRE)--With spring comes sweet change, and Krispy Kreme® is keeping pace by introducing its new Spring Seasonal Collection – four doughnuts that celebrate the freshness and renewal of spring. As the second of five seasonal drops this year, Krispy Kreme’s Spring Seasonal Collection delivers something fans love most: more choices, more flavor and more reasons to treat themselves and others. This collection features two new indulgent flavors and two returning fan-favorit...

KRISPY KREME® Launches Artemis II Doughnut to Celebrate NASA's Historic Deep Space Crewed Mission, Available March 31 – April 2

CHARLOTTE, N.C.--(BUSINESS WIRE)--The dream of enjoying Krispy Kreme® doughnuts on the Moon is about to take a giant leap forward, and we’re all about it! To celebrate NASA’s planned launch of Artemis II – the first crewed test flight on the agency’s journey toward a long‑term lunar presence – Krispy Kreme® is debuting a limited‑edition Artemis II Doughnut, launching just in time for this historic moment in space exploration. Available only March 31 through April 2 at participating Krispy Kreme...
Back to Newsroom