OpenX Fuels Continued Commercial Growth With Expanded Leadership Across Buyer Development and Marketing

PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President, Buyer Development, and Amanda Forrester to Senior Vice President, Marketing and Communications.

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These leadership elevations follow a strong 2024 and continued growth in early 2025, driven by the success of OpenXSelect — the company’s advertiser-focused curation and supply-side targeting platform. Over the past year, OpenX has added more than 200 net new brands and seen a surge in engagement across curated deals and targeting tools, underscoring the company’s commercial momentum.

Today, OpenX has approximately 400 employees and will grow its commercial team by more than 20% in the second half of 2025, with over one-third of that expansion taking place in international markets. This growth will strengthen the company’s ability to serve brands and independent agencies, respond quickly to buyer needs, and deliver the market’s most intuitive, high-performing platform.

Bohrer has been a key architect of that progress, growing strategic partnerships across holding companies, independent agencies, and direct marketers. In addition to scaling the sales organization, she established a high-performing account management function to deliver best-in-class service and client satisfaction. In her expanded role, Bohrer will oversee all buyer development efforts across the Americas, including OpenX’s newly opened office in Mexico City, strengthening the company's global footprint and enhancing its service across key growth markets.

“Stacy’s impact has been nothing short of transformational,” said Matt Sattel, Chief Revenue Officer at OpenX. “She knows how to build high-performing teams that deliver for clients, and she does it with relentless focus and strategic clarity. As we double down on our buyer relationships and expand our presence across the Americas, Stacy’s leadership will be key to accelerating growth and deepening trust with partners who are looking for smarter, faster, and more effective ways to buy media.”

“We’re no longer just a pipe: The supply side is now delivering critical product functionality that drives performance for marketers and agencies,” said Stacy Bohrer, SVP of Buyer Development at OpenX. “Clients deserve a supply partner they can trust — one that is transparent, collaborative, and invested in delivering on outcomes. That’s where I’ll be focused: deepening partnerships, accelerating innovation, and delivering measurable results.”

Forrester, a seasoned and product-first marketing leader, has helped align the voice of the customer with product strategy while refining OpenX’s market positioning. Her work has sharpened the company’s position in the marketplace, informed the roadmap, and strengthened collaboration across marketing, product, sales, and engineering. Under her leadership, marketing has become a growth engine, shaping narratives, accelerating new product initiatives, and expanding OpenX’s global impact in key markets including the UK, Australia, France, Germany, and Japan.

“Placing the customer’s voice at the center of our business has been essential to guiding both product and marketing strategy while aligning sales, events, and communications under a unified vision. I’m energized to carry that perspective into every facet of our work, ensuring we remain solutions-driven and customer-led,” said Amanda Forrester, SVP Marketing and Communications. “With powerful technology and rich insights at our disposal, the supply side is uniquely positioned to shape what’s next — and there’s never been a more exciting time to lead that transformation.”

“Stacy and Amanda represent the best of OpenX: curious, innovative, customer-obsessed, and deeply collaborative,” said John Gentry, CEO of OpenX. “Their influence goes beyond sales and marketing — they help foster the kind of effective, driven, and inclusive culture that makes OpenX a great place to work and accelerates innovation and execution.”

About OpenX

OpenX is an independent omnichannel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 150,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.