impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear

NEW YORK--(BUSINESS WIRE)--impact.com, the world’s leading partnership management platform, today announced its newly expanded three-day flagship Partnerships Experience event (iPX), taking place June 9-11, this year in Austin, Texas.

“The future of marketing is quickly moving from ad-led to partner-led, making collaborations with creators and other partners not just nice to have, but essential strategies for businesses..." said Cristy Ebert Garcia, CMO of impact.com

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The event brings together all stakeholders in the partnership economy, including brands, creators, publishers, agencies, and other industry partners, to exchange ideas for partnership-led growth. It will also feature a fireside chat with special guest James Clear, author of the #1 New York Times bestselling book Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. impact.com CEO David A. Yovanno will explore with Clear the science of habit formation and its powerful applications to performance marketing, personal productivity, and how implementing small, strategic changes can create exponential impact in both business and life.

Today’s consumers are not just distrustful of traditional ads, they’re disinterested. In fact, research shows that only 2% of consumers consider traditional ads important. They’re taking matters into their own hands by seeking out reviews and recommendations from other people and doing their research before making a purchase.

“The future of marketing is quickly moving from ad-led to partner-led, making collaborations with creators and other partners not just nice to have, but essential strategies for businesses to acquire customers, drive trust, loyalty, growth, and relevancy with today’s modern consumers,” said impact.com CMO, Cristy Ebert Garcia. “The performance marketing industry moves fast, so it’s important to always watch the current trends and issues facing today’s marketing leaders. Attendees at this year’s iPX can access our most dynamic content ever, filled with inspiring and thought-provoking sessions where they’ll gain the knowledge and connections that will help them shape their strategy now and in the years ahead.”

Over three days at iPX 2025, attendees will choose from multiple engaging sessions on hot performance marketing and partnership topics, including stages dedicated to creators and publishers. Yovanno will deliver an inspiring keynote exploring the evolving relationship between brands and these communities, as well as the company’s vision for the future of performance marketing. Ben Harms, Chief Growth Officer of Archival, a marketing agency that reinvents how brands find growth and build brand love and loyalty with young adults, will also deliver a keynote about engaging consumers and how communities are reshaping marketing. Chief Product Officer Max Ciccotosto will share impact.com’s strategic vision for 2025 and beyond, while unveiling exciting new product features. Attendees will get an exclusive look at the future of the platform and how these innovations will drive growth and success for all partnership types.

Attendees will also hear from top brands on what they look for when casting large-scale creator campaigns, gain expert advice on streamlining payments and ensuring fair compensation, and explore how those brand-community dynamics are impacting the future of marketing. Sessions will also dive into the rise of performance-driven creators, strategies for building engaged communities that last, and the power of high-impact B2B partnerships. Finally, with retail media networks emerging as a major growth channel, speakers will break down how businesses can harness their potential for scalable success.

The Austin edition of iPX 2025 is the first of four global iPX events impact.com is hosting this year. iPX London is set for June 25, iPX China on Sept. 4, and iPX Sydney on September 11.

Registration for iPX 2025 in Austin is now open at impact.com/partnerships-experience/ and will close when it reaches maximum capacity.

About impact.com

impact.com is the world’s leading partnership management platform, enabling businesses to easily create, manage, and optimize all types of partnerships to effectively acquire customers. impact.com offers a unified platform that connects brands, publishers, and communities with award-winning products including Performance, for affiliate marketing, Creator, for influencer marketing, and Advocate for customer referral marketing. Customers increasingly trust third-party validation and seek recommendations from trusted sources before making a purchase. impact.com helps brands partner with affiliates, creators, content publishers, customer advocates, other businesses and more, who meet these consumers where they are with authentic commerce content, reviews and recommendations. impact.com supports over 225,000 active and productive partnerships for more than 4,500 of the world’s leading brands including Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s. Learn more at www.impact.com.